Entrepreneurs have the ability to identify new opportunities, as well as the commitment required to pursue them.

They create success by identifying leverage points where a modest investment can produce a big reward.



The Washington Business Alliance is a statewide business organization that’s forward-leaning and issue-focused. Our mission is to help solve our state's most critical issues. By working collaboratively, we catalyze business leadership, bipartisan problem-solving, and data-driven strategies to get results for the people of Washington.

PLAN Washington is our guiding playbook. Its goals challenge Washington to become a top 5 state by the year 2025. Through PLAN Washington we:

  • Compile the latest data, research, and recommendations into an annual PLAN
  • Communicate thoughtful ideas for making our state great
  • Charter focused initiatives to create statewide impact




Howard Behar

Howard Behar

David Giuliani

David Giuliani

Committee Working Group

Committee Working Group


The Washington Business Alliance was founded in 2010 by David Giuliani, the co-inventor and CEO of the Sonicare & Clarisonic companies, and former Starbucks President Howard Behar. Frustrated by divisiveness and uneven progress in state politics, they imagined the results that could be achieved if we brought the best business methods and entrepreneurial thinking to the work of government. Committees of volunteer business executives began organizing to explore how best to influence the state in this direction. Modeled after the successful Oregon Business Plan from our neighbor to the south, the Business Alliance launched PLAN Washington in early 2014 at K&L Gates in Seattle.

At the Business Alliance:

  • We promote civility and bipartisan problem-solving.
  • We believe business can be a force for good.
  • We want a government that works.
  • We care about the success of the whole state.

Our values: understand, collaborate, innovate, activate, achieve.


Current Members

Alan Crain
Executive Vice President & Chief Financial Officer, Kitsap Bank

Alan is Executive VP and CFO at Kitsap Bank. He has worked in the financial services sector for over 25 years, previously serving as CFO of Seattle Bank and Cashmere Valley Bank. Alan is a member of the Washington Society of CPA’s and sits on the Advisory Board of the College of Business at Central Washington University. Alan received his B.S. degree in accounting from Central Washington University in 1987 and a 1996 graduate of the Pacific Coast Banking School at the University of Washington Graduate School of Business.

David Giuliani
Co-Founder, Washington Business Alliance

David is best known as the co-inventor of the Sonicare toothbrush and Clarisonic skin care system, and as the successful co-founder and CEO of both companies. David turned Sonicare into the fastest growing private company in the U.S. before selling it to Philips Electronics. He led Clarisonic onto the Inc. 100 list and sold the company to L’Oreal in 2011. David was a featured speaker at the White House Conference on Corporate Responsibility, and recipient of awards from the Small Business Administration and Ernst & Young, among other recognition. David received his Bachelor of Science degree in electrical engineering from the University of California, and studied graduate-level electrical engineering and business at Stanford University. He is author of more than a dozen U.S. patents.

Greg Herlin
President & CEO, C-Keg

Greg was named Seattle Business Magazine’s “Executive of the Year for 2013.” He co-founded Cashmere Molding in 1991, and as CEO he lead Cashmere to rank in the Puget Sound Business Journal among the fastest growing private companies (2009 – 2012). Cashmere Molding lead the way in “onshoring” millions of dollars in injection molded plastics, winning numerous awards for its innovative approaches to automation and productivity. Greg is now the Present & CEo of C-Key, leading the IoT revolution in the beverage industry. C-Keg is providing inventory and asset tracking to the craft brewing industry.


Current Projects

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Plan Washington